Rebuttal essay Example | Topics and Well Written Essays - 750 words

Rebuttal - Essay Example Affirmative action in essence means giving preferential treatment to diverse groups in society either for academic or employment purposes. These policies are targeted to combat discrimination that has plagued American societies for centuries. Without a doubt, America is referred as a â€Å"melting pot† as many individuals come from diverse backgrounds. While affirmative action is a bold attempt to atone the sins of past decades, affirmative action needs to be eliminated since it leads to preferential treatment, lowers standards for performance, and leads to reverse discrimination. The author argues that affirmative action insist that diversity in college will produce a more nurturing environment. Although that may be true to a certain degree, it does not diminish the fact that a diverse classroom is derived from different opinions, not necessarily from a race context. It is wrong to assume that diverse classroom will promote more ideas since race has little to do with innovation. Some students that are not admitted based upon a merit status struggle to excel in their posts. For instance, an individual who gets accepted to systems analyst position at IBM, will continue to struggle if he does not understand the basics of management information systems. If that particular individual is not capable of handling the complicated tasks expected from him, then clearly he should not have been employed. The worst part is the fact that it has divided the country deeply in the issue as the flaws of this legislation are so deep that it gives an advantage to minorities. The whole notion of reverse discrimination is a huge flaw in the author’s logic because the author insists it opens new doors for opportunities. However, the author fails to address that it leads to preferential treatment. Imagine a scenario in which a Caucasian and a minority both apply for a high-qualification job. For the sake of the

Recycling in the hospitality Case Study Example | Topics and Well Written Essays - 2250 words

Recycling in the hospitality - Case Study Example This is done by a mutual exchange and fulfilment 'f promises." [1] There has been a very notable change in the concept 'f using traditional transactional marketing to building and maintaining relationships. This assignment talks about relationship and direct marketing and how it is used in today's world. To make things comprehensible, a company was chosen and the focus was made on this company and their dealings. Jamsetji Nusserwanji Tata, the founder 'f the Tata Group, incorporated the Indian Hotels Company Limited (IHCL) on April 1, 1902, for the ownership and operation 'f the Taj Mahal Hotel, Mumbai. The Taj Group's first hotel, The Taj Mahal Palace & Tower, Mumbai was opened on December 16, 1903. The Taj has had momentous innings spanning the last three decades both in India and overseas and has established itself as the premier hospitality body in this country. Indian Hotels' presence spans the entire gamut 'f the market, across different brands and price segments. It is renowned for providing world-class, personalized service to guests, even as it retains an old-world charm by upholding the traditions and heritage 'f India. Today the Taj brand is synonymous with luxury and service, in India and abroad. The Taj brand is divided into 3 categories, namely business, leisure and luxury. This is done to make things easier and more approachable for a customer. All these hotels use product differentiation. This is made evident and clear through their marketing activities. However, the services offered here are the same. Each type 'f category uses a set 'f procedures and policies to maintain relationship marketing. The focus at IHCL is on customer valuation, which then leads to attracting new customers and customer retention. The Taj believes in maintaining customer relationships. As shown in the value chain earlier, Taj has two main customers. This is her guest and the Travel agencies that she deals with. A customer is valued and identified by market research. He is then attracted with schemes and programs. Once a customer is attracted and starts using Taj services, a focus is made on building a strong and special relationship with him. Taj has an alliance with Thomas Cook. This is the main travel agency, which promotes Taj. Besides Thomas cook, there are hundreds 'f travel agencies which deal with Taj. These range from the biggest agencies in India like the travel corporation 'f India and Sita Travels to the smaller agencies all over the country. Taj has won international acclaim by winning various international awards. Recently, at the 2000 Selling Long-Haul magazine Travel Industry Awards, UK and Irish travel agents have awarded Taj Hotels as the Best Individual Hotel/Hotel Group in India/Indian Ocean. The travel agencies are offered discounts, schemes, promotions and packages, which they can further sell, to the customers. It also has alliances with a few